Discover the new Château Élan Winery & Resort


The enchanting château and full-service winery nestled among North Georgia’s picturesque foothills, Château Élan Winery & Resort, today proudly announces the completion of its $25 million dollar comprehensive renovation. As the first major renovation since its inception in the mid-1980s, the full redesign ushers in the newest chapter in its storied history by introducing a fresh, yet timeless, modernized design, while still honoring the existing estate’s 16th century-style charm. Beckoning a new generation, the transformation includes a complete overhaul of 251 guestrooms and 24 suites, four new food and beverage outlets, the winery, as well as the resort lobby, with a facelift to the existing pool terrace and immersive spa

“As we complete this renovation, it is clear how every decision was made to positively impact our guest experience,” said Neville Erasmus, general manager, Château Élan Winery & Resort. “We’re beyond proud to bring this vision to life and reintroduce the new Château Élan to our beloved repeat and new guests alike.”

During the nine-month project, Atlanta-based interior and architectural design firm, BLUR Workshop, was tasked to lead the multi-million-dollar renovation formulating a design concept representative of the resort’s vast southern locale – inspired by the surrounding rolling hills and lush vineyards. Further defining its sense of place, the property is accessorized with local artwork and features a modern palate painted in variations of gray and taupe with pops of chartreuse, turquoise and gold, warmed by rich wood accents, elegant lighting, white Calcutta marble and industrial touches including tufted leather, wrought iron and carved limestone. Giving a nod to its topography, the design also boasts vineyard inspired details throughout, with the most dramatic being a custom 1,400-piece glass chandelier hand-blown in the Crystal Valley of the Czech Republic, shaped to mimic the shifting grape vines along the vast rolling hills.

Maximizing every square foot to enhance the resort’s public spaces, the renovation included:

The full redesign of 251 guestrooms and 24 suites provides a sleek new look to compliment the overall resort, while incorporating modern enhancements for the needs of today’s guest. The rooms include custom designed carpeting, bathrooms with upgrades including freestanding vanity areas made of wood and stone, a color palette of greys and taupes to simplify the backdrop, allowing for pops of walnut, brushed oak and the studded, leather-tufted headboard to make a statement.

The lobby was updated with its central location in mind. The space was dressed with leather tufted lounges, softened by a mix of fur and partnered pillows, wingback chairs, and limestone fireplace. The biggest addition to the lobby space was adding Le Petit Café – the coffee and wine bar complete with a curated gift shop.

The Atrium was also fully transformed with white marble and natural details complimented by polished bronze and gold accents, in addition to adding a cozy, vintage-inspired library and 1,400-piece crystal chandelier dripping across the glass ceiling – evoking the shifting landscape of the vineyard.

Adding flair to both flavor and design, four of the now ten food and beverage outlets were completely re-envisioned from everything including the décor to dining concepts and menus.

A staple at Château Élan, Marc Bar & Restaurant has been reintroduced as a southern-inspired bar and chophouse with a completely refreshed menu and a special focus on artisanal libations. The restaurant also added a French oak, soapstone bar to the back of its space as a new gathering area.

To anchor the grand space within The Atrium, the resort added a new Atrium Bar crowned with an iconic 40-foot Douglas fir wood sculpture, which was crafted to mimic the vineyard’s movement and be an interactive display, changing views as you drift through the space.

Versailles, the internationally-inspired American buffet led by Executive Chef Rodney Ashley was reimagined to compliment the new, simplistic design in the glass-topped Atrium – adding additional seating with pops of teal. The space also provides a new private dining room for groups.

The all-new Louis’ House of Bourbon is a contemporary sports bar with the ambiance of an old-world speakeasy. With wood paneling, leather furniture, eclectic art, neon signage and a curated bourbon display behind the glowing amber bar, the lounge evokes southern charm while its old-world accents recall the bar’s French namesake, Louis.

“After years of planning, we’re humbled to experience the final product that now matches the level of service Château Élan has provided for decades,” said Keith Manning, vice president of asset management, Wheelock Street Capital. “The new design enhances the opportunity to deliver unmatched experiences and to welcome guests of all ages.”

The Resort held a Grand Unveiling Celebration and Ribbon Cutting Ceremony at the Chateau Elan Inn on January 14th, 2020.


About Chateau Elan Resort
Located within the bustling Atlanta metro of Braselton, Château Élan Winery & Resort is a member of the Preferred Hotels & Resorts L.V.X. Collection, which represents renowned properties that feature the finest accommodations coupled with attentive, engaging, and exclusive personal service. The 3,500-acre resort offers guests a unique destination experience accessorized by lush vineyards and marked by its unmatched luxury, distinguished offerings and amenities. Home to one of the most awarded wineries on the east coast, 10 total bars and restaurants, 40,000-square-feet of meeting space, a 35,000-square-foot European spa, 45 holes of championship golf and a golf club and tennis center, Château Élan invites guests of all preferences to explore and enjoy the property’s picturesque land and architecture.

About HEI Hotels & Resorts
HEI Hotels & Resorts, headquartered in Norwalk, Conn., is a leading hospitality company that acquires, develops, owns and operates full-service, upper upscale and luxury hotels and resorts, as well as, premium select-service hotels throughout the United States under such well-known brand families as Marriott, Hilton, Hyatt and IHG. HEI takes a holistic approach to creating value for its investors and employees by setting the highest standards across all aspects of hotel management and operation and focusing on the central principles of excellence and continuous improvement. HEI prides itself on some of the highest employee satisfaction scores in the hospitality industry, fuels local economic prosperity by investing in communities and is committed to environmental stewardship and sustainability. For more information about HEI, visit

About Wheelock Street Capital
Wheelock Street Capital ( was formed in 2008 by Rick Kleeman and Jonathan Paul, two veteran real estate private equity investors, each with 30 years of broad real estate transaction experience across all major asset classes. Wheelock has raised over $3 billion in capital commitments from well-known institutional investors and focuses on real estate investment opportunities throughout the United States, in both public and private markets. The firm may invest directly or with high quality joint venture partners through a variety of capital structures and transaction types, including acquisitions, restructurings, and recapitalizations. Wheelock’s investment team benefits from extensive experience from top-tier institutional investment firms and highly regarded real estate operating companies and has produced a 10-year track record of demonstrated and consistent outperformance over industry benchmarks.

About BLUR Workshop
BLUR Workshop is a design firm based out Atlanta, GA comprised of a team of energetic and capable professionals that have worked together continuously for the last 23 years. Our team offers full professional design services for both hospitality interior design and hospitality architecture. These services are led by industry veterans Liz Neiswander, Foreman Rogers, Scott Sickeler, Peter Green and Scott Morris. Together, this team has been instrumental in the design of $2.75 billion and 10,750,000 sq. ft. of constructed, award-winning work, delivered in budget and on time without a claim. BLUR Workshop was created with purpose. Even the name reflects our vision. We believe great hospitality environments blend exterior and interior, architecture and interior design. We think this notion is even more important in making a great resort. It is this blurring of disciplines that truly represents the way we approach our design process. The Workshop portion of our name comes from a desire to have a more hands-on design process in which models and mockups become even more integral to our detailed and thoughtful design process.


Out of 2500 CVBs, Hotels and Resorts nominated in the South — Chateau Elan is one of only 30 who have one a ConventionSouth Reader’s Choice award for Georgia. 

Chateau Elan will be featured in the December Awards Issue highlighting the South’s Best Meeting Sites, CVBs, Hotels and Facilities

Entire winner’s list is now LIVE at:

Fun fact! this is the fourth time Chateau Elan has won a Convention South Reader’s Choice award since 2001. Thank you to all the Meeting Professionals who nominated and voted for us. 

Click HERE to learn more about planning a meeting at Chateau Elan.

Château Élan’s transportation partner, Cooper-Global Chauffeured Transportation, provides high-quality chauffeured sedan, limo, and bus services throughout the Atlanta area and worldwide. Transportation services for individuals or groups can be customized by calling the phone number below. If you have questions, please feel free to email or call 770-455-9600 or toll free 1-866-723-LIMO (5466).


Transportation Features

  • Highly Qualified Staff of Trained Professionals
  • Committed to the Business Traveler
  • Event Transportation, Coordination and Management
  • Highest Quality Late Model Luxury Vehicles
  • 24 / 7 / 365 Dispatch and Reservation Staff
  • Airport Greeting or Curbside Pickup
  • Competitive Rates

Cooper-Global Chauffeured Transportation:


Interstate 85 provides a direct route to Château Élan from downtown Atlanta and the Hartsfield-Jackson International Airport. I-85 travels north and south through Atlanta and is very easy to navigate.  If using a mapping service like Apple or Google Maps please double-check directions with the information provided below as no mapping service is reliable all the time.

To the Château Élan Inn, Winery, and Spa:

Traveling from Atlanta or the Hartsfield-Jackson Airport (Approx. 45 minutes):
1) Take I-85 North to Exit 126. (Follow signs out of Airport to I-85)
2) Take a Left, and Château Élan will be the first gate on your Left.

When traveling southbound:
1) Take I-85 South to Exit 126
2) Take a Right, Château Élan will be immediately on your Left.

To Golf and Real Estate Office:

For the Golf Clubhouse and Legends Real Estate:
1) Take I-85 to Exit 126.
2) Go past the main Château Élan Entrance and take the third Gate on the Left.

For the Par 3 Golf Course:
1) Take I-85 to Exit 126.
2) Go past the Château Élan main entrance and take the second gate on Left.


  • The Château Élan Inn, 100 Rue Charlemagne, Braselton, GA 30517
  • The Château Élan Winery, 100 Tour De France, Braselton, GA 30517
  • The Château Élan Spa, Haven Harbour Drive, Braselton, GA 30517
  • The Château Élan Golf Club, 6060 Golf Club Drive, Braselton, GA 30517
  • Château Élan Real Estate, 6155 Golf Club Drive, Braselton, GA 30517

Please ship any guest packages to the Inn for proper delivery.  A $10 handling fee for packages or $65 handling fee for pallets will be charged.

Château Élan Inn
100 Rue Charlemagne
Braselton, Georgia 30517

Shipping Questions Call: 678-425-0900 x 6127

(678) 425-0900

Let’s Stay In Touch

Getting Here

• Chateau Elan Inn, 100 Rue Charlemagne, Braselton, GA 30517
• Chateau Elan Winery, 100 Tour De France, Braselton, GA 30517
• Chateau Elan Spa, Haven Harbour Drive, Braselton, GA 30517
• Chateau Elan Golf Club, 6060 Golf Club Drive, Braselton, GA 30517
• Chateau Elan Real Estate, 6155 Golf Club Drive, Braselton, GA 30517

Shipping & Receiving

Guest packages must be shipped to Chateau Elan Inn, 100 Rue Charlemagne Braselton, Georgia 30517

All packages for groups or individuals shipped to and from the resort will be subject to a $15 per package or $75 per pallet processing and delivery fee.  Additional charges may apply if labels are not provided. FedEx is our preferred shipping service.

Shipping: 678-425-0900 x 6127

Don’t be a Stranger

Strike Up a Conversation

At Chateau Elan, we have long seen the value in collaborating with storytellers. Whether you’re a journalist, media personality, celebrity or influencer – if you have a creative mind and a passion for sharing amazing travel stories, then we want to hear from you.

Let’s Collab

In the News

The enchanting château and full-service winery nestled among North Georgia’s picturesque foothills, Château Élan Winery & Resort, today proudly announces the completion of its $25 million dollar comprehensive renovation. As […]

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November 19, 2020

Holiday Pop-Up

Ho… Ho… Hold Up! From “Breakfast with Santa” to “Selfies with Elfie,” Chateau Elan Winery and Resort is making everyday a holiday this winter season. Take a peek at all […]

Going Green

Your Guide to Château Élan’s Green and Environmental Initiatives

Mission: For Château Élan to be a part of the world-wide effort in becoming more environmentally efficient and aware by implementing a Green Initiative while maintaining luxury standards and keeping our guest’s comforts our first priority.

Why? Entering our main gate everyday is a constant reminder of how beautiful our surroundings are and supplies us with the motivation to maintain our property. By taking the steps to become more environmentally aware, we hope to also be a good influence on our community and the hospitality industry. This is not just a phase or idea for Château Élan; this is an initiative that everyone is a part of.

What is Château Élan currently doing to become Green?

New Projects

There are now eight electric vehicle charging stations available for visitors at no cost, with the exception of valet parking charges. Six of the chargers are designed specifically for Tesla vehicles and two are universal chargers that may be used with all other electric vehicles.

New, more efficient Dyson electric hand dryers are installed in many public restrooms at the Inn to conserve paper waste.

Conservation Projects

As part of our recent LED project the Inn, Winery, and Conference Center now boast a total of 3,294 LED energy saving light bulbs.  Each bulb uses 10W of power versus the standard 60W and are warrantied for 25,000 hours of use.  While in operation a total of 164,700 watts are now being conserved through the use of new LED technology.

Many restrooms now also feature motion-sensor lighting to automatically conserve electricity.

Towel and Linen Program

There are tent cards in each guest room on property stating that guests can hang wet towels to re-use them or leave them in a pile on the floor if they would like them changed. We also change the sheets every three days unless the guest signals otherwise. If the guest does want the sheets switched daily, they simply leave the tent card on the bed.


Waste Pro is providing one-stream recycling dumpsters for the Hotel, Winery, Golf, and Paddy’s Pub. This means all recyclables (office paper, newspapers, magazines, cans, bottles, plastic, glass, small cardboard containers, etc) can be intermixed into these new containers. These are serviced weekly.

Cardboard only dumpsters have also been provided and will be serviced weekly by Waste Pro. These are located at the Hotel, Winery, and Paddy’s Pub.

Additional Plastic and Aluminum Recycling – Thanks to the initiative of pro-active Golf staff members, a system of plastic and aluminum recycling is now in place for all cans and bottles used by Golfers and Golf Tournaments.

Recycling efforts in place at Golf Maintenance

Used tires – All used tires are returned to the vendor for recycling.

Used oil from machinery and vehicles – All used oil is contained and picked up by Universal Environment for recycling. Empty oil drums returned.

Anti freeze – Contained and picked up by Universal Environment for recycling.

Oil filters – Recycled by Universal Environment or Jones Recycling Inc.

Scrap steel – Hauled to Jones Recycling Inc. yearly.

Used fertilizer pallets – B & M pallet company picks up for recycling.

Tree debris – Dead or fallen trees are removed and ground into mulch to be used on foot paths or natural areas throughout the property.

Equestrian Center shavings – Portion recycled by Southern Landscape Supply for compost. Remainder is beneficial for breakdown at landfill.

Recycled water – Provided by the Town of Braselton to use as irrigation water for golf courses.

Water Conservation Devices – We currently have toilet and sink water conserving devices installed in ten guest rooms. If we do not experience any pressure issues, we will install these devices all over property.

Purchasing – Managers are currently switching to more eco-friendly products when ordering. For example, Paul Deboer is in charge of ordering paper for marketing materials, and is gradually switching all paper products ordered over to at least 30% post-consumer recycled.

Eliminating Waste – We are trying to eliminate unwanted and unnecessary magazine and catalog subscriptions. If one of these items comes in the mail, we call the company and politely ask them to quit sending them or if it is something necessary, ask if it can be emailed in digital format.

Who is making sure that Green can happen here at Château Élan?

Ultimately, the entire staff at Château Élan is a part of the Green Committee and each person is required to participate.

Each department within Château Élan is coming up with ways to conserve paper/eliminate waste. If you see anything that can be done more efficiently, please let us know. For example, where ever capable, documents that contain multiple pages are printed front-back to save paper, or margins are adjusted to fit more onto one page.

On-going Research and Goals

• Aluminum, glass, and plastic recycling
• Compact Fluorescent Lighting
• Composting
• Light sensors for guest rooms

Tesla Destination Charging Stations

Chateau Elan Winery & Resort is excited to collaborate with Tesla to provide Tesla owners complimentary charging stations.

Tesla’s Destination Charging program provides convenient charging at premium destinations around the world exclusively for Tesla owners. Their charging technology can add up to 58 miles of range per hour of charge for visiting Tesla owners. We are proud to be a charging partner of Tesla’s and contribute to the pursuit of sustainable transportation.

The Tesla Destination Charging stations are offered across the Destination Hotels collection from coast to coast. To learn more please visit Tesla Destination Charging.

History of Château Élan

Donald and Nancy Panoz are the visionaries and founders of Château Élan in Braselton, Ga., USA. The luxurious resort is the first winery of its kind in the region since Prohibition. With numerous expansions over the past 14 years, Château Élan is now an award-winning winery and resort with an inn, conference center, four golf courses, eight restaurants, European-style health spa, residential community, wine market, equestrian show center and tennis center.

The couple met in West Virginia when Don was attending Greenbrier Military Academy. They both served their country in Japan, Don as an Army Intelligence Officer, and Nancy as a Counter Intelligence Secretary, but neither of them let the rigorous details of the Army, or the demands of raising children, dampen their entrepreneurial spirits. A love of business and creative spirit would lead the Panoz’s into things many thought impossible.

After their return to the U.S., Nancy worked and raised their five children while Don studied business at Duquesne University, and operated two drug stores in Pittsburgh.

Don then formed Mylan Pharmaceutical Corporation, a pharmaceutical packaging company now known as Mylan Laboratories. As the youngest president of a pharmaceutical company in the United States, Don took on industry giants Eli Lilly and Parke Davis in the difficult but lucrative, production of gelatin capsules. In doing so, Don established Mylan Laboratories as an innovative leader in the field of pharmaceutical delivery.

In 1969, the Panoz family moved to Ireland where they formed Elan Corporation, which has become an industry leader in drug delivery products and technology. Elan was the first Irish company to have a public offering in the U.S. market. Today, Elan is listed on the New York Stock Exchange and has developed four of the top 100 products in the industry. The company holds more than 100 world-wide patents with one of the most recognizable being the nicotine patch which has helped millions of Americans stop smoking.

The Panoz’s decided to bring the same discipline and high standards that created Elan Pharmaceuticals to the wine industry. The couple visited Georgia frequently since Elan had a research laboratory in Gainesville. During one of their trips, Don and Nancy tasted Muscadine wine, made from indigenous Muscadine grapes. When they asked why no one had ever grown vinifera grapes in the region, they were told, “It can’t be done.”

Now, Château Élan is a 3,500 acre winery and resort in the hills of north Georgia, thirty minutes north of Atlanta. The wines of Château Élan have won hundreds of national and international awards.

Dr. Panoz has recently turned his interest to the world of professional car racing. As owner of Panoz Motor Sports and previous owner of the American Le Mans Series, he has been on his way creating a new racing dynasty.

Mrs. Panoz is a director of Fountainhead Development Corporation, The Legends, and Château Élan. She serves on the board of directors for Wesley Woods, Inc.

Dr. Panoz was a member of the AMEX International Committee, a Director of Portuncula Hospital in Ballinasloe, Ireland, a Patron of the Irish America’s Cup and a Managing Trustee Board member of the University of Georgia. Don also travels between the Élan operations in Ireland, Europe, the Pacific Rim, and in his spare time, he can be found on one of his current race tracks, Road Atlanta, Mosport in Canada, or Sebring, Florida.

Even though the couple has achieved more success in the business world than most people could ever imagine, the Panoz find that their ultimate reward is the five children and ten grandchildren they cherish.